Experience

My Roles:

• Public Relations Chair: May 2023 - June 2024

  • Emphasized accessibility efforts in social media and street marketing, resulting in a 27.9% increase in engagement.

  • Increase Instagram following by 300+ followers (from 1,700 followers to 2,000+ followers).

  • Managed three social media accounts and led marketing campaigns for programming throughout the school year.

  • Co-led FASA sa UW's collegiate mentorship program (KAAP - Kuya Ate Ading Program "big little program").

  • Designed annual merchandise collections and coordinated budgeting in partnership with the Treasurer, resulting in a crewneck design that sold out within the first week of launch.

• Marketing Director for Filipino Night 2024: Nov 2023 - May 2024

  • Led a team of 4 subcommittees to coordinate marketing plans for the largest FASA sa UW event.

  • Developed a cohesive brand strategy with project deliverables and a clear implementation timeline of six months.

  • Created promotional videos which boosted account engagement by 32.5%.

• Marketing Design Lead for Filipino Night 2023: Jan 2023 - May 2023

  • Led a team of 17 members to coordinate marketing plans for the largest FASA sa UW event.

  • Developed a cohesive brand strategy with project deliverables and a clear implementation timeline of five months.

• Historian: July 2022 - May 2023

  • Collaborated with a board of 12 members weekly to plan 20+ events throughout the year for up to 300 attendees.

  • Photographed each event and posted the photographs on social media platforms such as Instagram and Facebook.

  • Directed and planned general member meetings with a team of two to four board members for up to 150 attendees.

  • Revived and maintained relations with FASA sa UW alumni after six years of no activity, resulting in networking opportunities and connections with members.

Location: Seattle, WA

Merch I designed – KAANGTANAN ("bonded", "United", "tied together as one")

“Kaangtanan” speaks to unity, connection, and shared identity—no matter where we land within the Filipino diaspora. We may be separated by oceans, but we carry the same roots and the same blood.

The design I created uses a wave pattern shaped into a heart to symbolize this idea. The waves represent the distances between us, while the heart represents how we remain tied together as one Filipino community, bonded across continents.

Filipino Night 2024

Theme – Biyaheng Pinoy

"Biyaheng Pinoy" or “Filipino Journey” is a live skit about understanding that being Filipino is more than just about where you're from. It's about embracing our shared heritage while respecting the differences in each region and community. At Filnight, you'll not only learn more about Filipino culture but also make connections with others who love their roots as much as you do. - Glena Antonio (Filipino Night Director 2024)

Ticket Design

Content

Branding for Fall 2023 and Winter 2024

Filipino Night 2023